This is the chronological listing of all past articles together with with links to files, additional reading, additional reading links, and further details

Even the best hotels receive complaints.

If the customer is at the desk and demanding to see you, even if the customer is upset or aggressive, your composed and attentive presence can instantly de-escalate tension. A simple line like, “Thank you for bringing this to my attention—I’m here to help,” can go a long way before you even get into the details. 

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New Law on Tips

The Employment (Allocation of Tips) Act came into effect last October which now means employers must pass on all tips to workers without deductions. It’s expected to benefit more than two million workers in England, Scotland and Wales.

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The Power of Guest Email Collection

In today’s competitive hospitality industry, guest retention is just as crucial as guest acquisition. One of the most effective ways to maintain a strong connection with past guests is by collecting their email addresses. This simple practice offers a wealth of opportunities to boost occupancy rates, enhance guest experiences, and maximise revenue.

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Google’s New Hotel Bidding Model

As of February 20, 2025, Google ended commission-based bidding for hotel ads. Previously, hotels paid only when a booking was made. Now, they must pay upfront for clicks (CPC) or set a revenue target (tROAS), increasing financial risk.

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How John Lewis + Waitrose Cardholders Could Fill Your Rooms

Imagine if a store card in a customer’s wallet didn’t just offer retail perks—but also unlocked exclusive savings on hotel stays. That’s exactly what Innfill proposes for John Lewis cardholders, offering them the chance to enjoy discounted leisure breaks when booking directly with you.

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Smart Room Swaps To Boost Last Minute Sales

When did hoteliers stop swapping rooms for profit? It used to be the done thing that 24 hours before the day of arrival a calculation was made to ascertain which rooms were going to be left on the shelf unsold. A moment of truth faced realistically and resolved in a mouse click.

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Ever thought of partnering with Expedia?

Overall, Booking.com tends to have a broader customer reach globally, particularly in Europe, Asia, and other international markets. But Expedia provides hoteliers with great exposure too, not only on its own site but also through affiliates like Hotels.com, Travelocity, and Orbitz boosting your hotel’s visibility and booking potential.

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Don’t Get High on Your Own Supply

For hoteliers with limited room inventory, basing pricing decisions solely on your current bookings can lead to costly errors—a classic case of "getting high on your own supply." Here’s why relying on isolated reservations to predict market demand could hurt your bottom line.

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