- An imaginative way to attract bookings during off peak periods.
- Save on commission payments.
Imagine if a store card in a customer’s wallet didn’t just offer retail perks—but also unlocked exclusive savings on hotel stays. That’s exactly what Innfill proposes for John Lewis cardholders, offering them the chance to enjoy discounted leisure breaks when booking directly with you.
With thousands of John Lewis store cards in circulation across the UK, this presents a golden opportunity for accommodation suppliers looking to drive direct bookings. Instead of losing potential guests to third-party booking platforms like Expedia, Hotels.com, and Booking.com, where commission fees cut into your revenue, why not capture their attention at the perfect moment—when they’re browsing your website?
Research shows that 90% of guests visit a hotel’s website before finalising their booking on an OTA. By offering John Lewis cardholders an exclusive incentive to book direct, you not only bypass costly commissions but also align your brand with one of the UK’s most trusted and prestigious retailers.
For hoteliers, it’s a win-win: more direct revenue, stronger brand positioning, and a ready-made audience of affluent, engaged travelers.
It’s time to turn those store cards into room keys.