Here’s How to Stand Out and Get More Guests Booking Direct
Let’s be honest—running a hotel or guesthouse today is tough. With so many choices online, great rooms and good prices just aren’t enough anymore. Guests want more than a bed. They want a story, a memory, something to write home about. That’s where your local attractions come in.
Whether you’re near a castle, coastline, food market, or music festival—you’re sitting on a goldmine. But here’s the thing: if you only mention these in a “Things to Do” tab or bury them in small print, you’re missing a big trick.
Instead, make local experiences part of your offer. Talk about them on your homepage, in your emails, on social media. Show how staying with you puts guests in the perfect spot to explore. Be the friendly expert who knows the best places to eat, hidden spots to visit, and when to catch that weekend market.
Start small. Ask guests what brought them to town. Where are they going today? Use those answers to build a few simple packages—maybe an early check-in before a local event, or a weekend itinerary with your favorite coffee shop and walking trail.
And most importantly—tell the story. Share photos, write short blogs, highlight unique things guests can only do if they stay with you.
Because in the end, you’re not just offering a place to sleep. You’re offering a gateway to local adventures—and that’s what gets people to book direct.